2. In what ways does my media product use, develop or
challenge forms and conventions of real media
products?
In my research I found that the text was set out in a In contrast to my magazine the
contrasting way e.g. all the text tilted, so I decided info about what’s inside the
to challenge this by making my text fan out around magazine is at the top.
the model with his chest being the focus point.
Just like Mixmag i
The text on this
developed the title by
mixmag id
having it at the top in
different to the
bold outstanding letters.
magazine I
researched
I challenged mixmags
purely because
use of text layout. In
in this issue
another issue I
they have a cd
reserached they have
which is taking
the text on a tilt across
up the space.
the front cover, so I
challeneged this then
developed it into a fan,
erupting from the
artists chest making
him the focal point for
the magazine.
I developed the barcode by having the
I put the list of featured artists at the
price the issue and who photographed the
bottom of the magazine. I did this as I
model underneath. I placed it in the same
wanted to cover up his jeans, also if I
area.
put it at the top f the page it would
have left a big un-necessary space
and would have crowded the top.

3. How does your media product represent particular social
groups? Overall My media product represents both of these, by
keeping idea’s simple and yet still immature to be classed to
young and old. It’s a magazine where, the older readers
would have it as their magazine and younger readers would
want to be ahead of their generation and appear older to
other people. It attracts both of these age groups, just with
the colour scheme and the layout of the text.
This picture does shout out to the
ladies more so than men. His
pose is very flirtatious but also
cocky. He doesn’t appear too
young so he could appeal to a big
age range of women, but my aim
for the magazine was to have
men and women equal all ages,
This part of the front cover appeals
so the picture should still reflect
to the people who are old enough to
that his music is more important
travel to the music festival on their
than his appearance, which I
own, representing the older people
think an older audience would
who would read this magazine. It
respect more.
also emphasises that it’s a festival
with a lot of social oppurtunities and
for their “group” to grow.
The overall colour scheme is very
stylized and sophisticated with only 3
main colours. This theme is kept
throughout the project. I think that by
having very minimalist colours it
create a more mature effect for an
older audience and yet not too
sophisticated for a younger audience,
more so that they would want to
appear older with it.

4. What kind of media institution might distribute your
media product and why?
www.bauer.com – This is one of the leading magazine publishers, that I researched and found. They
publish a range of magazine’s, including music magazines such as Kerrang and MOJO.
The reason why this company could publish my magazine is that they have a niche’ in the
market which my magazine I feel could fill and become quite succesful and popular. . They
publish a good range of others, but not one that focuses upon electro/trash music. I believe
that it would be a good competitor against the most well known Mixmag.
www.IPC.com- This is also one of the leading magazine
publishers with upto 30 magazines being published under its name. The
music magazine most recognised is NME, they also do a Guitar and
Bass magazine. These publishers also have a niche’ where my
magazine could sell. It could compete well against other publishers.
Overall, comparing these two publisher’s I think Bauer would be best publishing my magazine, as
with the information I have gathered, they could have more knowledge on how to compete
against more popular music magazine’s with the same genre as me e.g. Mixmag.

5. Who would be the audience for your media product?
My magazine wouldn’t appeal to…..
My magazine would appeal to…….
A 15+ reader and also to
Anyone younger than 15.
readers over 30+.
The reason why I I believe this,
I believe this because the lanugue in is because the colour scheme is
the text I think would be to complex very simple and fashionable,
for them to really understand what also advertising a festival would
they were reading. Also it isn’t aimed appeal to an older audience as
at them. In the magazine I’ve they would be able to go on their
advertise festivals, and tried to focus own or with friends.
more on the music, so their level of
My Magazine.
understanding wouldn’t match the
magazine’s content.
The magazine would appeal to both
men and women equally.
Readers who don’t like the music. As an older audience they would
rather have more focus upon the
sound of the music rather than who
This magazine doesn’t mix and the aritst is. On my front cover, I
match bands, or focus on lots of have promoted a list of new artists
areas of genre, if it did it wouldn’t be to grab the attention more of the
focused . Its focused upon the older audience, which would bring in
audience who like club/electro more money for the company.
music and where you can go to find
the latest club, with the music.

6. How did you attract/address your audience?
The best way I felt of attracting my audience was by the presentation of the magazine.
• Basic Colour Scheme.
• Eye catching title. “Elektro” in a font which represents the music instantly.
• Stylized font with a layout of a fan, as if its shouting from the artist .
By talking directly to the reader they would feel more involved with the magazine and
what they were reading. For example. “YOUR raving essentials.” It is more personal to
the reader.
I also thought that by it being a monthly magazine, readers would take more time to
order it and remember that It was coming out in a month rather than having the rush of
buying one every fortnight and forgetting, including in it being a monthly magazine, it is
being sold at £4.20. which is relatively cheaper than other monthly magazines.
Another way I decided to attract my audience was by giving away gifts from an artist. The
reader is then getting more than just a music magazine, they feel there getting something back
for what they paid for. This I believe would encourage them to buy the magazine as it is giving
them the opportunity to get something back from the company. It can also appear more
personal and a good way of addressing the audience as it is being advertised as (for example)
“Sam Sparro”, the musician has given them away in this magazine, for his own purpose to you,
the reader.

7. What have you learnt about technologies from the process of
constructing this product?
Overall on this project I have learnt load’s from the use of having a good layout on the page to doing a photo shoot
of my model then airbrushing him and changing his hair colour.
I also learnt how to stage a photo shoot and
prep for it with ideas of what I wanted the shot
On the front page I did a lot work on Photoshop. to end up being.
I changed this picture so much
from the original. I changed his
skin tone as in the original
picture he ahs a bad tan line on
his arms, so I saturated his
whole body. I also airbrushed
At the beginning of the project, the text was
his face and his lips, to get rid of
going to be in a basic straight line but I
any imperfection.
challenged mixmags slightly off balance
For a while I also changed his layout and developed my font into a fan
hair colour to suit the theme of around my model, as if it was shouting from
the magazine. Red, White and him. That took about a whole lesson to
Black. So for about 2 months his complete as it was hard to get the lines in the
hair ended up red, but what I right angle without clashing with the other
realised as it got closer to my text.
deadline, I would have to edit all
the pictures (5) of my model and
realised this would take about a
day to do, so I got rid of it.
On my contents page I have text from a
website which I had to import from
www.dafont.com to photoshop then change to
My DPS took a long while to do as I had to size and have it as a new layer. Each number
re-set all the text into text boxes to get was a new layer making it more complicated. I
them in straight lines. The pictures at the also have a picture at the top which I ahd to
top all had to be saturated and airbrushed, saturate and airbrush.
The white backgrounds also had to have a
tool done to duplicate the colour in the
background on one picture to blend all the
others in to make it look like there are 4 of
the model in one long picture.

8. Looking back at your preliminary task, what do you feel you have
learnt in the progression from it to the full product.
Just looking at the preliminary task and my final project you can see the massive difference just
by the eye.
What will also make an impression to the reader is
the title, and the way it has been set out.
I learnt how to stage a For my preliminary, it was
proper photo shoot basically some random
and learning that text that was different to
having the right the font used for the other
lighting is absolutely articles, with an odd
necessary. I can make shadow. So on my final
it brighter but as you piece I used a
can see on the questionnaire to establish
preliminary it lacks a font, I knew what font
anything professional the readers wanted but
about it. It’s also out what they chose I felt
of focus with a wasn’t sutiable, I then
hideous shadow stumbled upon this font,
around him. which I think portrays the
Compared to the magazine brilliantly. What
airbrushed, light, and I learnt from making that
more professional mistake on my first task,
shot of my model on was that I have to have
the right, I learnt a lot more thought into my
about how basic presentation, or the
things such as the magazine just doesn’t
lighting on the image work.
can affect the
appearance of the
magazine, even if the
text looks good and On the preliminary I didn’t research the idea of a There is a massive difference between the layout of the
the layouts interesting magazine thoroughly so I am missing basic text. On the preliminary its looks jumbled and disfigured
if the shoot doesn’t factors which a magazine requires. For example with an off centre black behind to create a shadow
work, the magazine the price, what issue it is, and more structured which magazines don’t have. I learnt from this and
won’t work. information on what is in this magazine. researched closely the text and font used and
completely developed my front cover font layout from
challenging mixmag.